Bothwell Regional Health Center’s “Get Well. Stay Well. Bothwell.” rebranding campaign received five awards recently at the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM) “Show Me Excellence Awards” at Lake of the Ozarks.
The rebranding campaign was produced last year for the hospital by Callis Integrated Marketing of Sedalia. BRHC also won awards in the “Annual Reports” category for its “Strong Hospital. Strong Community.” print ad, also produced by Callis, and in the “Cooperative Partnership” category for Healthy U.
The “Get Well. Stay Well” campaign took first place in the “Print Advertising greater than $1,500” category. The campaign won three second places for multimedia advertising, social/interactive media and video, and won a third place for outdoor advertising.
The awards were presented at a luncheon during the MAHPRM 2018 Summer Forum at Camden on the Lake at Lake of the Ozarks. Cliff Callis and Hannah Sartin of Callis Integrated Marketing accepted the awards on behalf of Bothwell at the awards luncheon.
“The ‘Get. Well. Stay Well.’ campaign was a collaborative effort by the Bothwell marketing team and ours to make the region more fully aware of Bothwell’s services and capabilities,” said Cliff Callis, president of Callis Integrated Marketing. “We are honored to be recognized by our peers for this work.”